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SINCE 1998

NOT JUST AN
APPAREL COMPANY

Community over profits. Quality over shortcuts. Players first — always.

OUR STORY

Born on the Field,
Built for Players

VC Ultimate was established in Montreal, Canada in 1998 by three university students who met on McGill's ultimate team. VC, which stands for "vicious circle", is the world's longest standing ultimate apparel company.

We're proud to partner with teams, leagues and associations around the world — for ultimate as well as the other sports we love, including quadball, dodgeball, and curling.

Our mission is to socially and environmentally produce custom uniforms and apparel of the highest quality, while living up to our reputation for sensational design, innovative product development and top-notch customer service — all while putting community over profits and standing up for marginalized individuals.

25+

Years of community-first apparel

OUR JOURNEY

Key Milestones

1998

Founded in Montreal by three McGill University ultimate players

2005

Became the world's longest standing ultimate apparel company

2012

Expanded beyond ultimate into quadball, dodgeball, curling & more

2018

Transitioned to 100% post-consumer recycled fabric for all custom jerseys

2024

Serving 10,000+ teams across 30+ sports worldwide

WHAT WE BELIEVE

Our Core Values

We believe in running a business that prioritizes values and community over profit, and this belief is at the core of everything we do.

Giving Back

We give back 15% of our total revenue to organizations, leagues, teams and players worldwide. Community over profits — always.

Locally Made

The vast majority of VC apparel is made within 30 minutes from our offices. We believe in supporting the local economy and knowing exactly where our product comes from.

Environmental Responsibility

All VC custom jerseys are manufactured in Canada from 100% post-consumer recycled plastic — re-engineered to be durable, comfortable, performance-driven, and rated UPF50.

Diversity

Our team is diverse, inclusive and supportive. We believe in doing what's best for our customers and community, and we want to share that with the world.

Integrity

We believe in being 100% honest. We say what we mean, match our behaviours to our words, and will always take responsibility for our actions.

Customer Focused

Everything we do is for our customers. We strive to create long-term relationships by being responsive, relevant, and consistent.

The VC Promise

We want players to enjoy wearing their gear as much as we enjoy making it. If there is ever an issue with the workmanship of your gear, we will repair or replace it, every time.

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CUSTOMER EXPERIENCES

Real Testimonials, Real Results

We want you to be excited and completely happy with your VC experience. Check out what these customers had to say about their VC journey.

“Dead Circus loves working with VC. They have been a valuable and trusted partner since day 1. The quality of materials and craftsmanship can't be beat.”

Gavin G.

Dead Circus

“From the whole Lebanese team, we would like to thank you all for your work and effort on the jerseys. They came out great and the quality was amazing.”

Rayan

Team Lebanon

“VC Ultimate went above and beyond to ensure our specific needs were met. The design team was exceptional, bringing our vision to life with professionalism and creativity.”

Adrian C.

Blue Clovers

“VC has created all three sets of jerseys for our high school teams, and we've been thrilled every time. The designs are sharp, the fit is excellent, and the quality is outstanding.”

Richard H.

Hornets Ultimate

“Their materials are outstanding, their designs are top-notch, and their customer service is exceptional. Having a partner like VC makes my job so much easier.”

Samantha S.

Philly Dodgeball

“It has been an absolute pleasure to work with you! The entire design process was made as easy as possible. We hope to be repping VC at Regionals this year!”